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Find customers · HR and payroll software

How to find customers for HR and payroll software

People shopping for HR and payroll software leave clear signals: “alternative to Gusto”, “what do you use for…”, “looking for…”. This page collects the phrases, communities and real example posts that show where small and mid-sized companies ask.

See today’s leads for your product

The free lead report shows 5 recent buyer-intent posts from Reddit and Hacker News. No login.

Buyer phrases to track

Phrases small and mid-sized companies use when they are close to choosing HR and payroll software:

  • “looking for payroll software”
  • “best payroll software for companies”
  • “alternative to Gusto”
  • “Rippling too expensive”
  • “what do you use for software for payroll, onboarding and HR”
  • “recommend hr software”
  • “Gusto vs BambooHR”

Real example posts

Public posts matching buyer-intent phrases, from Reddit (via the PullPush archive) and Hacker News. Shown as examples only; read each community’s rules before replying.

Subreddits to watch

Related niches

More

FAQ

Where do small and mid-sized companies ask for HR and payroll software?

Mostly in niche communities such as r/humanresources, r/smallbusiness, r/Payroll, and on Hacker News for technical products. The example posts on this page came from Hacker News.

What should I search for to find HR and payroll software buyers?

Phrases buyers actually type, such as “looking for payroll software”, “alternative to Gusto” and “what do you use for software for payroll, onboarding and HR”, rather than your brand name.

Can I promote my product in those threads?

Only where the community rules allow it, and always disclose that you make the product. Answer the question first; mention your product once, if it genuinely fits.

Does LeadPerch post replies for me?

No. LeadPerch finds and scores posts and drafts a disclosed reply. You edit and post it yourself.

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