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Find customers · accounting software

How to find customers for accounting software

Small business owners and bookkeepers rarely search for “accounting software” by name. They post a question: they need software for invoicing, books and taxes, they are fed up with QuickBooks, or they want a recommendation from peers. Those posts are your warmest leads.

See today’s leads for your product

The free lead report shows 5 recent buyer-intent posts from Reddit and Hacker News. No login.

Buyer phrases to track

Phrases small business owners and bookkeepers use when they are close to choosing accounting software:

  • “looking for accounting software”
  • “best accounting software for bookkeepers”
  • “alternative to QuickBooks”
  • “Xero too expensive”
  • “what do you use for software for invoicing, books and taxes”
  • “recommend quickbooks alternative”
  • “QuickBooks vs FreshBooks”

Real example posts

Public posts matching buyer-intent phrases, from Reddit (via the PullPush archive) and Hacker News. Shown as examples only; read each community’s rules before replying.

Subreddits to watch

Related niches

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FAQ

Where do small business owners and bookkeepers ask for accounting software?

Mostly in niche communities such as r/Accounting, r/smallbusiness, r/Bookkeeping, and on Hacker News for technical products. The example posts on this page came from Hacker News.

What should I search for to find accounting software buyers?

Phrases buyers actually type, such as “looking for accounting software”, “alternative to QuickBooks” and “what do you use for software for invoicing, books and taxes”, rather than your brand name.

Can I promote my product in those threads?

Only where the community rules allow it, and always disclose that you make the product. Answer the question first; mention your product once, if it genuinely fits.

Does LeadPerch post replies for me?

No. LeadPerch finds and scores posts and drafts a disclosed reply. You edit and post it yourself.

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