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How to find customers for legal services for startups
If you sell legal services for startups, your next customer may already have described their problem in public. Founders and small businesses regularly ask online communities for a lawyer or legal tool for contracts and incorporation, and they often name the tools they are leaving, such as Clerky or Stripe Atlas.
See today’s leads for your product
The free lead report shows 5 recent buyer-intent posts from Reddit and Hacker News. No login.
Buyer phrases to track
Phrases founders and small businesses use when they are close to choosing legal services for startups:
- “looking for startup lawyer”
- “best startup lawyer for businesses”
- “alternative to Clerky”
- “Stripe Atlas too expensive”
- “what do you use for lawyer or legal tool for contracts and incorporation”
- “can anyone recommend startup lawyer”
- “Clerky vs LegalZoom”
Real example posts
Public posts matching buyer-intent phrases, from Reddit (via the PullPush archive) and Hacker News. Shown as examples only; read each community’s rules before replying.
- Ask HN: At what point did your startup hire its first lawyer?
Hacker News · 2025-06-22 · 7 comments
- Ask HN: Startup Lawyer Recommendations 2024
Hacker News · 2024-04-12 · 1 comments
Subreddits to watch
Related niches
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FAQ
Where do founders and small businesses ask for legal services for startups?
Mostly in niche communities such as r/startups, r/smallbusiness, r/legaladvice, and on Hacker News for technical products. The example posts on this page came from Hacker News.
What should I search for to find legal services for startups buyers?
Phrases buyers actually type, such as “looking for startup lawyer”, “alternative to Clerky” and “what do you use for lawyer or legal tool for contracts and incorporation”, rather than your brand name.
Can I promote my product in those threads?
Only where the community rules allow it, and always disclose that you make the product. Answer the question first; mention your product once, if it genuinely fits.
Does LeadPerch post replies for me?
No. LeadPerch finds and scores posts and drafts a disclosed reply. You edit and post it yourself.
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