Find customers · cybersecurity services and tools
How to find customers for cybersecurity services and tools
Selling cybersecurity services and tools through cold outreach is slow. A quicker route is to find IT teams and SMBs at the moment they ask for security tooling, pentests or compliance help, and answer with something genuinely useful.
See today’s leads for your product
The free lead report shows 5 recent buyer-intent posts from Reddit and Hacker News. No login.
Buyer phrases to track
Phrases IT teams and SMBs use when they are close to choosing cybersecurity services and tools:
- “looking for soc 2”
- “best soc 2 for SMBs”
- “alternative to CrowdStrike”
- “Vanta too expensive”
- “what do you use for security tooling, pentests or compliance help”
- “recommend security tool”
- “CrowdStrike vs Drata”
Real example posts
Public posts matching buyer-intent phrases, from Reddit (via the PullPush archive) and Hacker News. Shown as examples only; read each community’s rules before replying.
- Ask HN: Alternatives to the Big 4 for SoC 2 compliance?
Hacker News · 2026-02-15
- Ask HN: Are there any decent CrowdStrike alternatives?
Hacker News · 2024-07-20 · 2 comments
- Ask HN: Any recommendations for an SoC 2 Type II auditor firm?
Hacker News · 2023-03-02
Subreddits to watch
Related niches
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FAQ
Where do IT teams and SMBs ask for cybersecurity services and tools?
Mostly in niche communities such as r/cybersecurity, r/sysadmin, r/netsec, and on Hacker News for technical products. The example posts on this page came from Hacker News.
What should I search for to find cybersecurity services and tools buyers?
Phrases buyers actually type, such as “looking for soc 2”, “alternative to CrowdStrike” and “what do you use for security tooling, pentests or compliance help”, rather than your brand name.
Can I promote my product in those threads?
Only where the community rules allow it, and always disclose that you make the product. Answer the question first; mention your product once, if it genuinely fits.
Does LeadPerch post replies for me?
No. LeadPerch finds and scores posts and drafts a disclosed reply. You edit and post it yourself.
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