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How to find customers for coaching services

People shopping for coaching services leave clear signals: “alternative to BetterUp”, “what do you use for…”, “looking for…”. This page collects the phrases, communities and real example posts that show where people and professionals looking for guidance ask.

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Buyer phrases to track

Phrases people and professionals looking for guidance use when they are close to choosing coaching services:

  • “looking for coach”
  • “best coach for guidance”
  • “alternative to BetterUp”
  • “online courses too expensive”
  • “what do you use for coach for career, business, fitness or life goals”
  • “can anyone recommend coach”
  • “switching from BetterUp”

Real example posts

Public posts matching buyer-intent phrases, from Reddit (via the PullPush archive) and Hacker News. Shown as examples only; read each community’s rules before replying.

Subreddits to watch

Related niches

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FAQ

Where do people and professionals looking for guidance ask for coaching services?

Mostly in niche communities such as r/careerguidance, r/Entrepreneur, r/lifecoaching, and on Hacker News for technical products. The example posts on this page came from Hacker News.

What should I search for to find coaching services buyers?

Phrases buyers actually type, such as “looking for coach”, “alternative to BetterUp” and “what do you use for coach for career, business, fitness or life goals”, rather than your brand name.

Can I promote my product in those threads?

Only where the community rules allow it, and always disclose that you make the product. Answer the question first; mention your product once, if it genuinely fits.

Does LeadPerch post replies for me?

No. LeadPerch finds and scores posts and drafts a disclosed reply. You edit and post it yourself.

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