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Find customers · API tools

How to find customers for API tools

If you sell API tools, your next customer may already have described their problem in public. Backend developers regularly ask online communities for API testing, docs and gateway tools, and they often name the tools they are leaving, such as Postman or Swagger.

See today’s leads for your product

The free lead report shows 5 recent buyer-intent posts from Reddit and Hacker News. No login.

Buyer phrases to track

Phrases backend developers use when they are close to choosing API tools:

  • “looking for postman alternative”
  • “best postman alternative for developers”
  • “alternative to Postman”
  • “Swagger too expensive”
  • “what do you use for API testing, docs and gateway tools”
  • “recommend api tool”
  • “Postman vs Kong”

Real example posts

Public posts matching buyer-intent phrases, from Reddit (via the PullPush archive) and Hacker News. Shown as examples only; read each community’s rules before replying.

Subreddits to watch

Related niches

More

FAQ

Where do backend developers ask for API tools?

Mostly in niche communities such as r/webdev, r/api, r/node, and on Hacker News for technical products. The example posts on this page came from Hacker News.

What should I search for to find API tools buyers?

Phrases buyers actually type, such as “looking for postman alternative”, “alternative to Postman” and “what do you use for API testing, docs and gateway tools”, rather than your brand name.

Can I promote my product in those threads?

Only where the community rules allow it, and always disclose that you make the product. Answer the question first; mention your product once, if it genuinely fits.

Does LeadPerch post replies for me?

No. LeadPerch finds and scores posts and drafts a disclosed reply. You edit and post it yourself.

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